Vibrant and Growing

About PSA

Our Core Competencies

Professional
Awareness

An introduction to PSA, an understanding of the professional speaking environment, the 5 business models for PSA Membership and the value of professional accreditation.

Professional
Relationships

With your speaker colleagues, with speaker bureaus, agencies and management organisations. An introduction to our national and international affiliations.

Topic
Development

How to define your specialist expertise and explore your own unique offering. Designing and developing your programs and presentations.

Platform
Mechanics

Stage setting, proxemics, and audio guidance. Presentation room set-up possibilities, equipment essentials and options. Online studio requirements and channels for technical guidance.

Presenting &
Performing

Your introduction – and how to ensure it frames your presentation. Processes to ensure your work is relevant and real. Live/Face to Face platform skills and audience management. Online audience management skills. Introducing alternative tools for impact.

Product Development

How to conduct your target market research, and create products you know are wanted. Authorship, publishing, financial considerations, copyrights and registrations.

Sales &
Marketing

Establishing your database and social media following. Designing your marketing strategies and automated systems. Creating promotional material and collateral. Your ‘one-sheet’ and showreel. Developing a celebrity image. Designing your congruent sales strategy. Implementing first class client and customer service for continual repeat business and referrals.

Business
Management

Selecting your business model and organising your support team. Filing and record maintenance for accreditation. Financial management. Office equipment and essential technology. Your booking agreement, your fee structure, your room set-up requirements and other process documentation templates.

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PSA Board

The PSA Board is the voluntary governing team committed to advancing the impact and effectiveness of the organisation.

View Current Board Members
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Our History

For more than 35 years, Professional Speakers Australia has gathered, up-skilled and represented Australia’s leading professional speakers. What started as two small groups meeting over drinks at the local pub has grown into a nation-wide, thriving and vibrant community.

Find out more