Known to many in PSA, Ian has spoken in 29 countries spanning 25 years. Booked to speak or train on average 180 days per year, Ian is a seasoned veteran with over 4,000 engagements under his belt. He says he would be “an idiot not to notice some distinctions and patterns” that speakers, trainers, coaches or consultants are using to convert business. He is the author of 4 books on sales, customer service and transformational change. In 2020 he was honoured by PSA with both the Educator of Excellence Award and the coveted Nevin Award.