Jo Saunders is a sought-after independent LinkedIn expert strategist and certified trainer, known as the LinkedIn Demystifier. She is driven by an intense curiosity in how LinkedIn can be leveraged to establish connection, enhance credibility and earn influence through the power of Connectfluence. She is engaged to train, consult and strategize with teams of entrepreneurial thinkers and talented experts. Jo is the winner of Best Use of LinkedIn 2021, Social Media Educator of the Year Award Finalist 2019 and was named #2 LinkedIn Expert in Asia Pacific for 2018. She was named one of the top 50 social media marketing influencers of 2019. is the co-author of ‘Get Good or Get Off – A guide to getting it right on social media’.