Tony Eades CSP

Tony is the 2023 PSA Conference Convenor. He is a business re-thinker, using the combination of strategy and new technology to help businesses optimise their brand positioning, customer experience and digital transformation. From start-ups to global enterprises – he is passionate about future proofing brands and helping them engage with the new consumer and thrive in the ever-changing marketplace. He writes for a number of publications including Sydney Morning Herald, been featured on television and radio including Channel Nine, Triple M Network and 2GB as well as being the Chief Strategy Officer at Salted Stone, a global award-winning digital marketing agency.